Jay Abraham Case Study #425
How Far Will Your Business Profits Soar Today?
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From: Shinji Tahara
To: Jay Abraham
Sent: Wednesday, July 31, 2002 10:28 PM
Dear Jay Abraham,
I'm Shinji Tahara. I've read your book "Getting Everything You Can Out of All You've Got" in Japanese about two month ago and many articles of your website in Resources section.
Here is my small success story.
In the first place, I have to apology my very bad English (especially, lack of writing ability). But this is another simple, small, true success story.
I manage the on-line shop (http://www.originalehon.com) that sell customized picture books for kids. Average price is $30 I tried your advice.
Risk free: I assured guest's satisfaction and announced that in the top page. "If you do not satisfy my product, you do not have to pay". Before Risk Free, 1 out of every 164 visitors buy from me. After Risk Free, 1 out of every 103 visitors buy from me. That is big difference!
Sales Letter: I sent a Sales Letter to my 2,000 customers and "made an offer they can't refuse". It worked. I got 12.3% of the responses by that letter, I mean I sold 246.
I tried your two advice. ONLY two. This is just beginning, I hope. I want to learn more from you and I want to improve my marketing skill.
Any way, thank you.
Shinji Tahara
P.S. It took me one hour and a half to write this email!