Jay Abraham's Case Study #88
From: Peter C. Geisheker
To: Jay Abraham
Sent: Tuesday, August 13, 2002 2:04 PM
Case study of Pete Geisheker Consulting
New Location: Green Bay, WI (as of September 1, 2002)
Previous Location: Colorado Springs, CO
Type of Business: Small business marketing consultation
Year Established: March 2002
Contact: Pete Geisheker at peter@entropymusic.com
I learned of Jay's marketing genius after purchasing his book, Getting Everything You Can Out Of All You've Got. Prior to starting my own marketing consultation business in March of 2002, I worked as a Marketing Director for a dot-com.
My Business Model: Jay's book both inspired me and gave me the courage to start my own marketing consultation business. The business and marketing advice provided in Jay's book helped me to develop my business idea to provide marketing consultation services to small businesses. Jay says that one of the leading reasons why small businesses fail is poor marketing. My business model is to help small businesses become more successful through the implementation of Jay Abraham's business and marketing strategies.
3 Simple Steps to Business Success
One of Jay's best marketing strategies is to become involved in business networking groups. Taking Jay's advice, I joined a local chapter of Business Network International (BNI). Within my first two months of joining BNI, I landed two large accounts. My marketing cost to join BNI was $270. Revenue generated from implementing this marketing strategy was $12,000 within 5 months.
Using Jay Abraham's marketing strategy of creating strategic business partnerships, I formed a strategic partnership with a graphic artist in my BNI group. This relationship led me to landing another large account within two weeks after forming our strategic partnership. Marketing cost was $0. Revenue generated was $6,000.
Using a third strategy of Jay Abraham, selling your value to your employer, I went back to my previous full-time employer and sold my employer on the value of hiring me as a marketing consultant instead of as a full-time employee. Jay's advice worked and my previous employer gladly hired me as a part-time marketing consultant at an hourly rate that was four times more than what I was making as a full-time employee. Marketing cost was $0. Marketing value was $12,000+.
Revenue Generated
During my first five months in business, my business generated $28,000 in income and my business was profitable within its first month in business. I owe my success to Jay Abraham. Granted that $28,000 is not a gigantic sum of money, but I have only been working part-time while refining my business model and target market for maximum results. Now that I refined my business model and my target market, I am confident that I will be able to easily earn $100,000+ a year working 40 hours a week or LESS!
Thanks Jay!
Pete Geisheker
Pete Geisheker Consulting
peter@entropymusic.com